Thursday, June 26, 2008

Digicel to go after Costa Rican market

Digicel chairman Denis O’Brien, on the left, during a press conference. Listening next to him is Digicel Group CEO Colm Delves. (Photo: Andrea De Silva / The Trinidad Guardian) Subscriber base now tops 6.5 million people

Digicel Group has set its sights on Costa Rica, a market that telecommunications watchers say is ripe for exploration by big players, following passage of new legislation that paves the way for competition in mobile services.

Signals Telecom Consulting, which tracks regional developments in the sector, said in a June paper that Digicel, America Movil, Millicom and Telefonica were the most likely candidates to go after market share in Costa Rica, where spending is expected to surpass $5.9 billion within five years.

"Yes, Digicel is interested in entering the Costa Rica market as part of our overall expansion across Central America," said Maureen Rabbitt, group spokeswoman for the mobile company. "We see strong opportunities for growth in the Central American market with young populations, strong economies and low mobile penetration rates."

According to According to Elias Vicente, analyst for Signals Telecom Consulting, Costa Rica is a lucrative opportunity for major telecoms groups because its market already has the highest average revenue per user in Central America.

Reported by the Jamaica Gleaner News

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